Meet Pam
With over 20 years of experience in graphic design, I have dabbled in print, web, apparel, design proofing, and mentoring. I have been a design lead for 3 eCommerce websites, and other online marketing content. Working closely with the eCommerce marketing team on SEO, product set up, troubleshooting, site redesigns, and enhancements. I lead our planning team for emails, homepages, and other digital marketing components for the upcoming seasons. Most recently I worked at a creative marketing agency doing a variety of different design and websites, many for small credit unions and local organizations. I volunteer with our local non-profit zoo, assisting with animal enrichment, event planning, signage, fundraising materials, flyers, and co-management of the zoo’s Facebook page. I love getting out in nature, traveling, playing with animals, and finding ways to continue supporting my mental health.
Relevant Experience
Freelance Designer & Photographer: Pamela Sue Design & Photography July 2005 – Present
• Work with clients on their design or photography needs. Wide range of web, print, social media for businesses and non-profits
Senior Visual & Web Creator: Exclamation Services/Simplicity Credit Union February 2020 – October 2025
• Collaborate with marketing team and clients to understand project assignment, audience, and intended message
• Create original visual media that communicates the desired feeling or message in an engaging and unified way
• Website design for credit unions, small businesses, and nonprofits
• Prepare drafts of design work and provides samples to clients for review
• Train new department members and assist with questions and challenges
• Project proofing and approval for mentees
• Reinforce continuous collaboration and respectful communication between all departments by promoting strong, positive, and productive working relationships through the commitment to the company’s core values, vision, and mission statements
Senior Digital Designer: Herrschners, Inc. February 2019 – January 2020
• Design promotional emails and put them into HTML
• Create promotional banners for the web, social, and affiliates
• Update homepage creative content and other pages on website
• Work with eCommerce team & third party on SEO
eCommerce Web Designer: Figi’s Companies, Inc. June 2006 – February 2019
• Update homepage creative content and other pages on website, using HTML and Bootstrap
• Design responsive promotional & transactional emails and put them into HTML
• Create promotional banners for the web and affiliates
• Work with eCommerce team & third party on SEO pages and content blocks
• Leader of the eCommerce Planning Committee to lay out the plan for emails, homepages, display banners, paid search ads, test plan, etc. for the year
• Project Manager for the redesign of new website, leading meetings, creating comps, and working with the programming team
• Help with site/user testing during a new site launch or with a big site change
• Mentor other designers on the team
• Help brainstorm and design product tags, new catalog ideas, and other projects
Gallery Manager: Appleton Art Center (now The Trout Museum of Art) January 2006 – May 2006
• Greeting people, answering questions, signing people up for classes or events, helping set up gallery showings and events, doing lots of prep work for events, and more
• Graphic design: promotional postcards, posters, and website for gallery shows and events
• Previous to this position I was an art student, volunteer, and intern over 10 years
Awards & Nominations:
2019, 2018, 2017, 2016 & 2015
Culture & Agriculture at New Visions Gallery, Wisconsin
One of the most popular juried gallery shows at New Visions
2015
Shelter & Love at New Visions Gallery, Wisconsin
New exhibit show about pets and collaborated with a local animal shelter
2011
Culture & Agriculture at New Visions Gallery, Wisconsin
One of the most popular juried gallery shows at New Visions
2008-2012
Marshfield Art Fair at Marshfield Art Fair, Wisconsin
Booth to sell photographs
2007
Art Zoo at Appleton Art Center (now The Trout Museum of Art), Appleton
Community & Achievements:
• Marshfield Area Community Foundation PR Committee Member 2021 – present
• PFLAG Marshfield member 2023-2025
• CU Pride Individual Ally Member 2024-25, 2025-26
• SimpliWELL (Wellness) Committee for Simplicity Credit Union 2020-2025
• United Way NOW Packing Volunteer 2020-2025
• 2018-2019 Leadership Marshfield class & More for Mary’s community project to acquire mattresses/donations to help Mary’s Place, a homeless/transitional shelter
• City of Marshfield & Wildwood Zoo on building a new cougar exhibit (promotional materials, design input, fundraising): Marshfield, WI 2018-2019
• 2016 Enrichment video from ‘Christmas at Wildwood Zoo’ event went viral on Wildwood Zoo’s Facebook page! Article Here
• Co-chair, Wildwood Zoological Society Bear Exhibit Committee: Marshfield, WI 2008-2015
• President, Wildwood Zoological Society: Marshfield, WI 2008-2012
• Marshfield, WI Parks & Recreation: Volunteer of the Year, 2012
• Volunteer of the year for Wildwood Zoological Society: Marshfield, WI 2010
• Published photos in Travel Host Magazine: Central Wisconsin, 2007
Education
University of Wisconsin-Stevens Point (UWSP) graduated May 2005
- BFA Graphic Design and BA Interior Architecture
- NASAD and FIDER Accredited School
Vernacular Architecture and Design Tour in China 2002
Photography Workshop 2010